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What are the Advantages of Online Training?

Online training is no doubt a huge cost saver for organizations and individuals.  Utilizing the internet for improving your skills is the ultimate way to climb up the success ladder, as the best investment that you can make is investing in yourself.

Online training courses can be taken anytime, anywhere. The only requirement would be an internet connection. Making time during your coffee breaks at work or while sitting on your couch at home, your training material will be available with the click of a button.

Choose from a wide selecting of Training Courses – individually prices to ensure that you only pay for what you need.

1.CUSTOMER CARE IN THE OPTICAL INDUSTRY

In this course we discuss the front office assistant’s key role as a goodwill ambassador in the practice.  After completing this chapter, you will be able to:

  • Provide exceptional customer service to achieve results and gets noticed
  • Adopt the skills and techniques that routinely deliver positive customer experiences
  • Maximize the value of your customer interactions
  • Contribute to a customer-centric culture and achieve greater personal growth and customer satisfaction

This course includes the following sections:

  1. Customer care – how to dazzle them!
  2. Effective communication skills.
  3. Dynamic telephone communication – how to ensure that every call is converted to an appointment.
  4. Your attitude and behavior.
  5. Handling complaints and problems – Explaining how complaints are compliments!
  6. Customers in need of special attention
  7. Minding and maintaining your WOW – constantly raising the bar!

2.PRACTICE ADMINISTRATION

The current competitive market demands that practices not just position themselves well, but also that they have good administrative management which inspires confidence. This means that it’s not enough to do satisfactory work; this work needs to be methodical and result in excellence.

This course will provide you with the skill and knowledge to effectively do all aspects of administration in the practice – enabling you to an ever-higher standard of customer care!

The course includes the following sections:

  1. Time Management
  2. Patient flow – From first contact to collecting eyewear.
  3. The nuts and bolts of Office Administration
  4. Managing debtors – and how to avoid having debtors!
  5. Stock management
  6. Daily and Monthly reports

3.PRODUCT KNOWLEDGE

Product knowledge is an essential sales skill. Understanding your products’ features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.

In this course you will gain the knowledge needed to explain to the patient why that product that you are suggesting is the correct one for their specific need.

It is important to remember that, if you are not a qualified optical dispenser, you may have the knowledge to complete the task without help but should always work under the supervision of an Optometrist.

This course includes the following:

  1. The A – Z of eyecare.
  2. Pre-testing – What is it and what does it mean?
  3. The eye examination – What they do behind closed doors.
  4. Understanding the prescription.
  5. Lens types.
  6. Lens materials.
  7. Lens tints and coatings.
  8. Adjusting a frame.
  9. Understanding measurements.

4. SELLING SKILLS

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Our patients come to us because they have a need. New patients were told by a previous happy patient to choose us, or they saw some form of marketing that attracted them to us. They may even have walked past the practice and liked what they saw. Whatever the reason, they came to the practice because they had a need.

We (should) have the knowledge and the means to fulfill that need. It is our duty to see to it that we provide them with all the goods necessary to suit their lifestyle needs.

In this section, I am hoping to completely change the way you approach a patient during the selling or frame selection process.  You will learn to create the need in them to want what you have to offer!

This course includes the following:

  1. Re-thinking your sales strategy
  2. The art of selling
  3. Selling to Men, Women, and Children
  4. Lifestyle dispensing – selling up and selling more.
  5. Selecting the perfect frame – and having fun while doing it!
  6. Merchandising in the Optical Industry.

5.INTERNAL MARKETING AND SOCIAL MEDIA

A curious thing about Internal Marketing is that healthcare understands the term by a slightly different definition. Many textbooks apply “internal marketing” to leadership and organizational approaches targeting employees and departments.

In the world of healthcare marketing and advertising, we define Internal Marketing to include a range of strategies and tactics that tap into the power of your established patient base.

In short, it’s about building your business from the inside. This short course will empower you to effectively do just that!

The course material includes various methods to ensure that we retain our patients and to motivate them to tell all their friends and family about us!

6.CONTACT LENSES

As an Optical Assistant it is important that you have a basic knowledge op contact lenses, solutions, and procedures.  Keep in mind that you are always working under the supervision of an optometrist and can under no circumstances make decisions about contact lens materials or prescriptions.

After completing this course, you will be able to answer basic questions posed by patients and assist the optometrist in some of the processes.

This course includes the following sections:

  1. Contact lenses – understanding the lenses and different lens materials
  2. Contact lens care – which solutions to use and how to handle the lenses
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